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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a…

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting…

Your customers are going to give you three seconds to make the sale. Do you know what to say in thos…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respec…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunning…

This book uncovers the components of driving increased marketing effectiveness and can be applied to…

In today's market, it takes more than good products and services to succeed. Successful marketing re…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig…

To be successful in business you must be able to attract the right clients and persuade them to buy.…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out fro…

Бизнес ушел в диджитал. Что делать тем, кто только начал этот путь? Завести для компании Instagram и…

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the …

Dozens of lively international case studies that help readers put core marketing principles in a rea…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…

НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРО…

This book provides the basic models and methods for the profitable use and marketing of advanced tec…