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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.…

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows u…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public rela…

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Wom…

Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for r…

“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for business…

One of the world's most sought-after sales training and consulting experts reveals the strategies sm…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a…

This refreshingly simple, practical guide demonstrates how brand management can boost business perfo…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …

Get a handle on the most up–to–date selling strategies and techniques that will help you grow your b…

This book is a complete sales and negotiating guide for mainland China and includes practical and me…

How to reach the 98 percent of people who leave your website without converting sales The Retargetin…

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales …

Become a direct sales success story with this insider guide to making it big Direct Selling For Dumm…

Written through the eyes of retail and technology executives, Branded! explores retailers who are su…

Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of…