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Год выхода: 2019
Язык: Русский
Второе издание популярной книги известного специалиста по продажам Аси Барышевой включает в себя пол…
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Год выхода: 2018
Язык: Английский
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Год выхода: 2018
Язык: Английский
This is one of the most thoughtful books on branding I've come across. Most such books are either qu…
This is one of the most thoughtful books on branding I've come across. Most such books are either qu…
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Год выхода: 2018
Язык: Английский
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details im…
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Год выхода: 2018
Язык: Английский
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Учебное пособие содержит теоретический и практический материал по курсу «Подготовка рекламного и PR-…
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Год выхода: 2018
Язык: Английский
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integ…
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertis…
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and…
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Год выхода: 2017
Язык: Английский
The classic guide to creating great advertising now covers all media: Digital, Social, and Tradition…
The classic guide to creating great advertising now covers all media: Digital, Social, and Tradition…
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Год выхода: 2018
Язык: Английский
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi wor…
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Kick your local online advertising into high gear with this friendly, timely guide! Add the newest m…
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Год выхода: 2018
Язык: Английский
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revis…
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Год выхода: 2018
Язык: Английский
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Год выхода: 2018
Язык: Английский
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of…
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Год выхода: 2018
Язык: Английский
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amoun…
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Год выхода: 2018
Язык: Английский
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences …
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Год выхода: 2018
Язык: Английский
Great copy is the heart and soul of the advertising business. In this practical guide, legendary cop…
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