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Год выхода: 2018
Язык: Английский
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of…
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of…
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Год выхода: 2017
Язык: Английский
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their asto…
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their asto…
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Год выхода: 2018
Язык: Английский
An effective framework for strengthening competitiveness by learning from past deals and applying in…
An effective framework for strengthening competitiveness by learning from past deals and applying in…
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Год выхода: 2018
Язык: Английский
A holistic approach to conversion rate optimization that encompasses an entire business—online and o…
A holistic approach to conversion rate optimization that encompasses an entire business—online and o…
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Год выхода: 2018
Язык: Английский
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
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Год выхода: 2018
Язык: Английский
In today's market, it takes more than good products and services to succeed. Successful marketing re…
In today's market, it takes more than good products and services to succeed. Successful marketing re…
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Год выхода: 2018
Язык: Английский
Drawing together the new techniques available to the market researcher into a single reference, The …
Drawing together the new techniques available to the market researcher into a single reference, The …
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Eco…
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Eco…
Selling is one of the most difficult professions. Who wants to be in a line of work where the typica…
Selling is one of the most difficult professions. Who wants to be in a line of work where the typica…
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Год выхода: 2017
Язык: Английский
The premier guide to digital marketing that works, and a solid framework for success The Art of Digi…
The premier guide to digital marketing that works, and a solid framework for success The Art of Digi…
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Год выхода: 2017
Язык: Английский
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for …
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for …
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Год выхода: 2018
Язык: Английский
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforwa…
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforwa…
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Год выхода: 2018
Язык: Английский
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is cr…
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is cr…
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Год выхода: 2018
Язык: Английский
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio…
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio…
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Год выхода: 2018
Язык: Английский
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win…
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win…
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Год выхода: 2018
Язык: Английский
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a…
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a…
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Год выхода: 2018
Язык: Английский
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book…
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book…
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Год выхода: 2018
Язык: Английский
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
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Год выхода: 2018
Язык: Английский
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
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Год выхода: 2018
Язык: Английский
An innovative approach to winning more profitable sales in the growing professional services industr…
An innovative approach to winning more profitable sales in the growing professional services industr…
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