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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the ne…
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the ne…
Market Research Best Practice is a compilation of the best discussion papers, case studies and metho…
Market Research Best Practice is a compilation of the best discussion papers, case studies and metho…
During the last thirty years, a wide range of product companies throughout the Western economies hav…
During the last thirty years, a wide range of product companies throughout the Western economies hav…
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the ac…
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the ac…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and c…
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and c…
In the marketing world, communication ideas are revered for their magical ability to affect how cons…
In the marketing world, communication ideas are revered for their magical ability to affect how cons…
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…
The sales function is the front-line of any business. Keeping up with the latest sales techniques is…
The sales function is the front-line of any business. Keeping up with the latest sales techniques is…
Most marketing and branding books fall into one of two camps: either they are about leaders or they …
Most marketing and branding books fall into one of two camps: either they are about leaders or they …
The way we relate to brands has changed. Once, brand management was about doing things to people, an…
The way we relate to brands has changed. Once, brand management was about doing things to people, an…
This book aims to be what every marketing manager needs to know about marketing in today?s competiti…
This book aims to be what every marketing manager needs to know about marketing in today?s competiti…
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
Return on Ideas is a practical guide to getting more from the resources you put into your innovation…
Return on Ideas is a practical guide to getting more from the resources you put into your innovation…
Until recently, sales managers received no specific training for their jobs. However, selling has be…
Until recently, sales managers received no specific training for their jobs. However, selling has be…
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