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This book aims to be what every marketing manager needs to know about marketing in today?s competiti…
This book aims to be what every marketing manager needs to know about marketing in today?s competiti…
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
Return on Ideas is a practical guide to getting more from the resources you put into your innovation…
Return on Ideas is a practical guide to getting more from the resources you put into your innovation…
Until recently, sales managers received no specific training for their jobs. However, selling has be…
Until recently, sales managers received no specific training for their jobs. However, selling has be…
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
This book is a response to a need in the market place in the fast-growing field of customer profitab…
This book is a response to a need in the market place in the fast-growing field of customer profitab…
How companies turn value-added into real profits The Dollarization Discipline shows organizations an…
How companies turn value-added into real profits The Dollarization Discipline shows organizations an…
Successful business alliances today are critical to the competitive advantage of many companies. Mas…
Successful business alliances today are critical to the competitive advantage of many companies. Mas…
The real-world guide to selling your services and bringing in business How Clients Buy is the much-n…
The real-world guide to selling your services and bringing in business How Clients Buy is the much-n…
The client/agency relationship is an area fraught with potential problems. Competition in the field …
The client/agency relationship is an area fraught with potential problems. Competition in the field …
Generally, leadership is about influencing people to make big things happen. Management is a process…
Generally, leadership is about influencing people to make big things happen. Management is a process…
A luxury, keep-sake edition of an ancient Chinese scripture This ancient text, fundamental to Taoism…
A luxury, keep-sake edition of an ancient Chinese scripture This ancient text, fundamental to Taoism…
The brand new book from the international bestselling self-help author Robert Kelsey's international…
The brand new book from the international bestselling self-help author Robert Kelsey's international…
The IT executive's ultimate handbook for survival in a rapidly changing economy The Practical CIO: A…
The IT executive's ultimate handbook for survival in a rapidly changing economy The Practical CIO: A…
Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she too…
Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she too…
Every bit as good as the beer itself. —SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So wh…
Every bit as good as the beer itself. —SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So wh…
How effective is the communication you experience every day? How often have you been bored during a …
How effective is the communication you experience every day? How often have you been bored during a …
If you are not living on the edge, then you are taking up too much room Think of the richest square …
If you are not living on the edge, then you are taking up too much room Think of the richest square …
For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it…
For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it…
Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian we…
Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian we…
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