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Год выхода: 2018
Язык: Английский
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
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Год выхода: 2018
Язык: Английский
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
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Год выхода: 2018
Язык: Английский
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…
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Год выхода: 2018
Язык: Английский
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
Using the attributes from real managers and directors who have built successful brands, this book of…
Using the attributes from real managers and directors who have built successful brands, this book of…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
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Год выхода: 2019
Язык: Английский
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
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Год выхода: 2019
Язык: Английский
This book describes a marketing and design approach called «total design,»which is about not only ma…
This book describes a marketing and design approach called «total design,»which is about not only ma…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
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Год выхода: 2019
Язык: Английский
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
Agency Account Handling strives to distinguish between good account handling and great account handl…
Agency Account Handling strives to distinguish between good account handling and great account handl…
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
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