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Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the …

Курсов, дающих представление о применении классических положений и современного ТРИЗ в маркетинге и …

A practical guide for inexperienced marketers who have to develop a marketing strategy With technolo…

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engag…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin…

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'…

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social med…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive M…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Ris…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensi…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern mark…

Leverage big data insights to improve customer experiences and insure business success Many of today…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straigh…