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Combine social media with traditional marketing techniques for breakthrough results! While social me…
Combine social media with traditional marketing techniques for breakthrough results! While social me…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
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Год выхода: 2019
Язык: Английский
This book describes a marketing and design approach called «total design,»which is about not only ma…
This book describes a marketing and design approach called «total design,»which is about not only ma…
Добавлено
Год выхода: 2019
Язык: Английский
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest …
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest …
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Agency Account Handling strives to distinguish between good account handling and great account handl…
Agency Account Handling strives to distinguish between good account handling and great account handl…
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact…
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact…
The twin forces of ideological change and the technology revolution make globalization the single mo…
The twin forces of ideological change and the technology revolution make globalization the single mo…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
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