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Год выхода: 2018
Язык: Английский
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
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Год выхода: 2018
Язык: Английский
Strategic market planning in technology-intensive businesses is more complex and is less manageable …
Strategic market planning in technology-intensive businesses is more complex and is less manageable …
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Год выхода: 2018
Язык: Английский
Most businesses don’t have a good understanding of the faith community and how to market to this hug…
Most businesses don’t have a good understanding of the faith community and how to market to this hug…
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Год выхода: 2018
Язык: Английский
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …
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Год выхода: 2018
Язык: Английский
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
Making accountable marketing decisions to improve the efficiency of spending In this practical guide…
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Год выхода: 2018
Язык: Английский
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…
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Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
Год выхода: 2018
Язык: Английский
The third book in the Essential Tools For series… on the topic of Operations Management Based on Sim…
The third book in the Essential Tools For series… on the topic of Operations Management Based on Sim…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
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Год выхода: 2019
Язык: Английский
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
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Год выхода: 2018
Язык: Английский
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
This book chronicles the dawn of the age of creativity in business, when new ideas and practices bas…
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Год выхода: 2019
Язык: Английский
This book describes a marketing and design approach called «total design,»which is about not only ma…
This book describes a marketing and design approach called «total design,»which is about not only ma…
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Год выхода: 2019
Язык: Английский
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Using the attributes from real managers and directors who have built successful brands, this book of…
Using the attributes from real managers and directors who have built successful brands, this book of…
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
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