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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
This book provides a clear practical introduction to shareholder value analysis for the marketing pr…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
This book explores the increasingly important topic of brand building within the one-to-one concept.…
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Because of the Internet and globalization, the fast moving consumer goods market has been turned on …
Agency Account Handling strives to distinguish between good account handling and great account handl…
Agency Account Handling strives to distinguish between good account handling and great account handl…
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact…
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact…
The twin forces of ideological change and the technology revolution make globalization the single mo…
The twin forces of ideological change and the technology revolution make globalization the single mo…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
Stretching the Brand offers practical and actionable advice on how to extend successful brands into …
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
In a world of switched-off and disenchanted consumers, the time is right for a new approach to commu…
Develop and implement an effective content strategy tailored to your business’s needs Inbound Conten…
Develop and implement an effective content strategy tailored to your business’s needs Inbound Conten…
Using the attributes from real managers and directors who have built successful brands, this book of…
Using the attributes from real managers and directors who have built successful brands, this book of…
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
Добавлено
Год выхода: 2020
Язык: Русский
В учебном пособии охарактеризован современный этап конкуренции и особенности формирования конкуренто…
В учебном пособии охарактеризован современный этап конкуренции и особенности формирования конкуренто…
Добавлено
Год выхода: 2020
Язык: Русский
В учебнике излагаются теоретические основы маркетинга-менеджмента туризма, представлены основные про…
В учебнике излагаются теоретические основы маркетинга-менеджмента туризма, представлены основные про…
С развитием социальных сетей все больше людей интересуется продвижением бизнеса в интернете. Маркети…
С развитием социальных сетей все больше людей интересуется продвижением бизнеса в интернете. Маркети…
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