Buy or Die. There cometh a time of ruthless advertising

A story about a world where advertising knows no mercy. The life of the people turns into an endless series of fights for their money, time, and convictions. These fights may seem petty and sad, absurd and funny, but in the end, the fights are always lost. The main character invents Jack of Air for his kids — an imaginary fearless hero who never loses. Will Jack be able to help his creator after the latter gets into real trouble?