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Книги автора: Philip Kotler
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Год выхода: 2018
Язык: Английский
Today, corporations are expected to give something back to their communities in the form of charitab…
Today, corporations are expected to give something back to their communities in the form of charitab…
Добавлено
Год выхода: 2018
Язык: Английский
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
This much-needed text offers an authoritative introduction to strategic marketing in health care and…
This much-needed text offers an authoritative introduction to strategic marketing in health care and…
This newly revised and updated edition of the classic resource on museum marketing and strategy prov…
This newly revised and updated edition of the classic resource on museum marketing and strategy prov…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing r…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing r…
Добавлено
Год выхода: 2018
Язык: Английский
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
The business classic, fully revised and updated for today's marketers The second edition of Kellogg …
The business classic, fully revised and updated for today's marketers The second edition of Kellogg …
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Год выхода: 2018
Язык: Английский
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis c…
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis c…
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Год выхода: 2018
Язык: Английский
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no…
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no…
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive r…
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive r…
Добавлено
Год выхода: 2018
Язык: Английский
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili…
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili…
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digi…
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digi…
Добавлено
Год выхода: 2017
Язык: Английский
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente…
Добавлено
Год выхода: 2018
Язык: Английский
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Expe…
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Expe…
Добавлено
Год выхода: 2018
Язык: Английский
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …
Добавлено
Год выхода: 2018
Язык: Английский
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more …
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more …
Добавлено
Год выхода: 2018
Язык: Английский
Today, corporations are expected to give something back to their communities in the form of charitab…
Today, corporations are expected to give something back to their communities in the form of charitab…
Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben fo…
Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben fo…
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