Книги автора: Alastair Sweeny

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century economists decrying it as a perpetual money-loser in the face of more easily-extracted foreign oil to green groups around the world declaring it the world's worst industrial enterprise, sometimes it seems as though no good could ever come from this so-called dirty resource. But what if developing Canada's Oil Sands was the key to bridging the gap between current petroleum-based economies and the alternative energies that aren't ready for market yet? What if it meant eliminating the threat of Peak Oil and providing economic stability not just for Canada and the rest of North America, but for the world? And what if the environmental costs of the resource were both not nearly as dire as some would have you believe, but currently better than many other options with the industry already making huge advances in sustainability, energy use and water reclamation? That's exactly the case that Alastair Sweeny, author of BlackBerry Planet, argues is at the core of the Athabasca Sands: a bright future. By digging into the past, present and future of oil sands technology, Sweeny cuts through the hype and hysteria and makes a solid and engaging case that the Sands aren't the environmental boogeyman set to destroy humanity, but rather our best hope for a truly stable and sustainable future.

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century economists decrying it as a perpetual money-loser in the face of more easily-extracted foreign oil to green groups around the world declaring it the world's worst industrial enterprise, sometimes it seems as though no good could ever come from this so-called dirty resource. But what if developing Canada's Oil Sands was the key to bridging the gap between current petroleum-based economies and the alternative energies that aren't ready for market yet? What if it meant eliminating the threat of Peak Oil and providing economic stability not just for Canada and the rest of North America, but for the world? And what if the environmental costs of the resource were both not nearly as dire as some would have you believe, but currently better than many other options with the industry already making huge advances in sustainability, energy use and water reclamation? That's exactly the case that Alastair Sweeny, author of BlackBerry Planet, argues is at the core of the Athabasca Sands: a bright future. By digging into the past, present and future of oil sands technology, Sweeny cuts through the hype and hysteria and makes a solid and engaging case that the Sands aren't the environmental boogeyman set to destroy humanity, but rather our best hope for a truly stable and sustainable future.